Privacy Policy

Effective Date: 2022 15 April

Last Update: 2025 04 August

This Privacy Policy (“Policy”) describes how LunarIQ (“Company,” “we,” “our,” or “us”) collects, uses, stores, shares, and protects personal information when you access or use our website, products, services, and any related platforms (collectively, the “Website”).

By accessing or using the Website, you agree to the terms of this Policy and to the collection and processing of your personal information as described herein. If you do not agree with this Policy, you must discontinue use of the Website immediately.

1. Information We Collect

We may collect the following categories of information:

1.1 Personal Information You Provide — When you interact with our Website, you may voluntarily provide personal information, such as:

Full name

Email address

Postal address

Telephone number

Payment or billing details (processed via secure third-party payment processors)

Account login credentials (if applicable)

Any other information you choose to share via forms, emails, or other communication channels

1.2 Automatically Collected Information — When you access our Website, we automatically collect certain information, including:

IP address and geographic location

Device type, operating system, and browser type

Pages visited, time spent on each page, and navigation paths

Date and time of access

Cookies, web beacons, and similar tracking technologies

1.3 Information from Third Parties — We may receive information about you from trusted third-party sources, including business partners, payment processors, analytics providers, and public databases.

2. How We Use Your Information

We process personal information only when we have a valid legal basis, including:

2.1 To Provide Services — Delivering and maintaining the Website, processing transactions, and fulfilling your requests.

2.2 To Communicate — Sending transactional messages, responding to inquiries, providing customer support, and notifying you of updates or policy changes.

2.3 To Improve and Personalize — Analyzing usage data, improving content and features, and customizing your experience.

2.4 To Ensure Security — Detecting and preventing fraud, unauthorized access, and other harmful activities.

2.5 To Comply with Legal Obligations — Meeting applicable legal requirements, responding to lawful requests, and resolving disputes.

2.6 Marketing Purposes (With Consent) — Sending promotional content if you have opted in to receive such communications.

3. Cookies and Tracking Technologies

3.1 Use of Cookies — We use cookies to enhance user experience, analyze traffic, and remember user preferences.

3.2 Third-Party Tracking — Our Website may incorporate third-party tracking tools such as Google Analytics, which may collect data about your online activities across websites over time.

3.3 Cookie Management — You may adjust your browser settings to refuse cookies or alert you when cookies are sent, but doing so may limit certain Website features.

4. Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information in the following cases:

4.1 With Service Providers — Trusted vendors who assist in operating our Website and delivering services, bound by confidentiality agreements.

4.2 For Legal Compliance — When required by law, subpoena, or government request.

4.3 To Protect Rights — When necessary to protect our rights, enforce agreements, or ensure the safety of users.

4.4 Business Transfers — In the event of a merger, acquisition, restructuring, or sale of assets, personal data may be transferred to the new entity.

5. Data Retention

We retain personal information only as long as necessary for the purposes for which it was collected, unless a longer retention period is required by law. Once data is no longer needed, it will be securely deleted, anonymized, or destroyed.

6. Data Security

We implement commercially reasonable technical, administrative, and physical safeguards to protect personal data against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or storage is 100% secure.

7. Your Rights

Depending on your jurisdiction (including GDPR in the EU/EEA and CCPA in California), you may have the following rights:

Right to Access — Obtain a copy of your personal data.

Right to Rectification — Correct inaccuracies in your personal data.

Right to Erasure (“Right to be Forgotten”) — Request deletion of your personal data.

Right to Restrict Processing — Limit the ways in which we use your personal data.

Right to Data Portability — Receive your personal data in a machine-readable format.

Right to Withdraw Consent — Withdraw previously given consent for data processing.

Right to Object — Object to processing based on legitimate interests or direct marketing.

Requests to exercise these rights can be sent to [Insert Contact Email].

8. International Data Transfers

If you access the Website from outside Sweden, please note that your data may be transferred to, stored, and processed in a country that may not provide the same level of data protection as your home jurisdiction.

9. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of such sites. You are encouraged to review the privacy policies of any external sites you visit.

10. Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from minors without verifiable parental consent.

11. Changes to This Privacy Policy

We reserve the right to update this Policy at any time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of the Website after such changes constitutes acceptance of the revised Policy.